top of page


Founded by Canena Adams in May of 2014, Women of Worth, Inc. (AKA “WOW”), now known as She’s UP, is a Faith-Based Women’s Empowerment Nonprofit Organization. The organization began as a Sexual Integrity Program and Women's Support Group in Jackson, MI, Canena’s small hometown.

Canena's mission has always been to see women grow into the women they were created to be. Canena lives by the following motto: “It's all about wholeness! A Healthy Mind. A Healthy Body. A Healthy Soul." Canena often shares the testimony of her challenging journey—and how she ultimately found “Success-in-CHRIST,” as well as her decision to "break the cycles" that were holding her back via her desire to make healthier lifestyle choices. Canena is open, honest, and very transparent regarding her experience as a troubled teen, high school drop-out, a teen mother (twice), and her life-changing journey as a teen parent. 

Today, Canena wears many hats as she’s a wife of 20-plus years to her business partner and best friend Gregory Adams; she’s a mother of 5 and a mentor to many. Canena has held various leadership positions, which include her current work, Internal Communications Coordinator for the University of Tennessee; and her previous roles as Interim Executive Director of Marriage Matters Jackson, Women’s Chair/President of a Women’s Group (a position she held for over 14 years); Outreach Specialist/Social Worker; and Link Scholars Program Advisor for Spring Arbor University.   

Canena is a certified SRA (Sexual Risk Avoidance) Specialist and has utilized her credentials and expertise via public speaking and teaching healthy relationship sessions. She has also hosted and participated in countless community events.

Canena holds a bachelor’s degree in Social Work and an MA in Communication and Leadership from Spring Arbor University. Canena is also a current student at Liberty University, pursuing a Ph.D. in Communications and Strategic Media.

Canena has taught, keynoted, and facilitated groups and events for faith-based and secular organizations. In addition to her role as Internal Communications Coordinator at the University of Tennessee and Owner of BeYou Branding & Consulting Services, Canena is also an Adjunct Communications Professor. Canena considers herself very versatile in that she is comfortable in one-on-one settings—and she has also stood on larger platforms as the keynote speaker with audiences of 700 or more.

In her “downtime,” Canena enjoys reading, writing, researching health, shopping, eating great food, and spending time with her family and loved ones (as her Marriage/Family is her first Ministry and priority).

  • Facebook
  • LinkedIn
  • Instagram

My WHY...

  • Overcame Childhood Trauma

  • Was a Teen Mom TWICE

  • Got Married at 22 years old/I've been Married to My BEST Friend for the past 20+ Years

  • Was a High School Dropout

  • Graduated with a Bachelor of Social Work & a Master of Communication

  • Current PhD Student

  • And so much more...

Experience, Honors, and Credentials:

  • Ambassador/Minister of Christ (over 20 years).

  • Public Speaker (Has spoken on Capitol Hill and before an audience of over 700 people for the U.S. Department of Health & Human Services and more) 

  • Over 20 plus years of experience as a Women's Ministry Leader

  • 20 years of mentorship (7 years at Florence Crittenton before their closing) - Jackson, MI 

  • Over 20 Years of Marriage and served as a Marriage & Family Ministry Leader (She & her Husband)  

  • Bachelor of Social Work (Spring Arbor University) | Limited Licensed Social Worker (State of Michigan) 

  • Master of Communication and Leadership - Spring Arbor University

  • Ph.D. Student, Communication and Strategic Media- Liberty University

  • Board of Directors, Spring Arbor University, Michindoh Conference Center 

  • Past Board of Directors - Marriage Matters Jackson of Jackson, MI

  • Certified Sexual Risk Avoidance Specialist - Ascend -Washington, D.C. 

  • Lifetime Member of Phi Alpha - Social Work Honor Society 

  • Chosen TEDx Speaker (she hopes to accomplish this task as the speech was canceled/postponed due to the global pandemic)



I Know Why I Got Married


She’s UP



Over the last 24 years, Canena has served her community through volunteer work, mentorship, and more.  Her most passionate work was her service to the Florence Crittenton Home before their closing in 2008; she served as a Mentor to Teen Mothers and a Small Group Leader for seven years. She also served Students of Jackson High School in Jackson, MI, while her daughter, Kaylynn, was a student.

Additionally, Canena is very passionate about advocating for healthy Marriages & Families. Before their closing, she and her husband were also volunteers of Marriage Matters Jackson after attending an event where Tony Dungy (Hall of Famer) was the Keynote Speaker. Canena later becomes a board member and the interim Executive Director of MMJ.

Canena is all about helping individuals become the absolute BEST version of themselves.

"My ultimate goal is to see ALL Women be the best version of themselves and maintain Optimal Health in ALL areas of their lives. I believe that all women should know they are WORTH IT!" -Canena Adams, MA, BSW, SRAS.

bottom of page